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If there is a single book that has helped my business (and my personal life) it's Getting To Yes by Roger Fisher, William L. Ury, and Bruce Patton. This short and easy to read book introduces you to a negotiating approach in which great emphasis is placed on the shared potential benefit of any negotiation. This makes for friendlier, more harmonious relationships with you and your clients and therefore lays the foundation for the long, successful client relationships that every business seeks.

Although may excellent guides to the world of negotiation have been written, Getting To Yes boils it all down to a pocket-sized book and takes a refreshingly positive spin on business negotiations in general. Those of you who use the dog-eat-dog mentality in your business affairs may be disappointed as this book isn't going to teach you how to 'crush the competition', 'get everything you possibly can', or 'win' your next business negotiation. What it will teach you is the pillars of good deals, a series of tactics to keep negotiations moving nicely and avoid bitter conflict, and most importantly how to really focus on what your needs are so that your true objectives are realized.